Search

Leave a Message

Thank you for your message. I will be in touch with you shortly.

Explore Our Properties
Welcome to My

Seller's Guide

A Step-By-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

main

Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

main

Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

main

Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

main

Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

main

Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

main

Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

main

Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

main

Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Hear It From Those Who Know Best

5-Star Service

Read real stories from people just like you who trusted Brian to guide them home.

"Brian is a highly committed realtor that takes initiative to get things done. He leverages relationships and marketing tools to get the job done. Definitely a good partner for any real estate investor, buyer, or seller in South Florida."
"Brian is a highly committed realtor that takes initiative to get things done. He leverages relationships and marketing tools to get the job done. Definitely a good partner for any real estate investor, buyer, or seller in South Florida."
Buyer & Seller
"Brian was referred to me via a friend in Boston and he was absolutely wonderful to work with from start to end. Easygoing but informed manner, very responsive, and extremely patient. He also has a solid team of professionals working with him and referred out wonderful others too. Highly recommended!"
"Brian was referred to me via a friend in Boston and he was absolutely wonderful to work with from start to end. Easygoing but informed manner, very responsive, and extremely patient. He also has a solid team of professionals working with him and referred out wonderful others too. Highly recommended!"
Mona S.
"Brian started showing me property 5 years before I actually bought. He was patient and kept me informed constantly of the various market changes for the area in which I was looking. Brian worked tirelessly with me and educated me about different neighborhoods in Naples. This, indeed was incredibly helpful as I was relocating from Boston. Since my purchase, I have referred many of my friends to him. He never disappoints. He provides the same level of service and patience whether the buyer can spend $300,000. Or $3,000,000. You can’t go wrong by having Brian represent you."
"Brian started showing me property 5 years before I actually bought. He was patient and kept me informed constantly of the various market changes for the area in which I was looking. Brian worked tirelessly with me and educated me about different neighborhoods in Naples. This, indeed was incredibly helpful as I was relocating from Boston. Since my purchase, I have referred many of my friends to him. He never disappoints. He provides the same level of service and patience whether the buyer can spend $300,000. Or $3,000,000. You can’t go wrong by having Brian represent you."
Suzanne I.
"Perfect experience! Brian was very responsive, and professional and got us the deal we wanted. He's a very experienced realtor and found us several homes in the area that met our criteria. Brian found us our perfect home in a very competitive market."
"Perfect experience! Brian was very responsive, and professional and got us the deal we wanted. He's a very experienced realtor and found us several homes in the area that met our criteria. Brian found us our perfect home in a very competitive market."
Jesse W.
"Followed through with every commitment and coordinated a sale very fast. Very knowledgeable. High-class service. Will recommend it to anyone buying or selling."
"Followed through with every commitment and coordinated a sale very fast. Very knowledgeable. High-class service. Will recommend it to anyone buying or selling."
Frank S.
"Very professional at all times. Went beyond by helping with so minor repairs while we were out of town. Well prepared during our first meeting. He knew the market and was able to get me a great price, however our home was lovely. I would recommend him completely for his communication and selling skills. Can't go wrong with Brian."
"Very professional at all times. Went beyond by helping with so minor repairs while we were out of town. Well prepared during our first meeting. He knew the market and was able to get me a great price, however our home was lovely. I would recommend him completely for his communication and selling skills. Can't go wrong with Brian."
Jerre C.
"Brian’s diligence in meeting with our property managers and maintenance team to accomplish the necessary documentation to meet deadlines was most efficient. His work ethic, along with his energy and knowledge of market values and videography resources are top-notch. I have the utmost trust that Brian will be an agent in all my real estate transactions in Naples!"
"Brian’s diligence in meeting with our property managers and maintenance team to accomplish the necessary documentation to meet deadlines was most efficient. His work ethic, along with his energy and knowledge of market values and videography resources are top-notch. I have the utmost trust that Brian will be an agent in all my real estate transactions in Naples!"
Louise K.
"Brian was the consummate real estate professional. We executed this sale from a distance and Brian could not have been more helpful. Brian is expertly skilled and he was dedicated to the process. I particularly appreciated that Brian answered his phone live every time that I called him. No voice mails or callbacks, no waiting for a question to be answered, live on the phone every time to address whatever concern that we might have. His knowledge of the local real estate market was exceptional and his historical knowledge of the complex that we bought into was equally exceptional. Responsive, knowledgeable, attentive, and professional, if you are looking to buy in SWF, Brian is your guy."
"Brian was the consummate real estate professional. We executed this sale from a distance and Brian could not have been more helpful. Brian is expertly skilled and he was dedicated to the process. I particularly appreciated that Brian answered his phone live every time that I called him. No voice mails or callbacks, no waiting for a question to be answered, live on the phone every time to address whatever concern that we might have. His knowledge of the local real estate market was exceptional and his historical knowledge of the complex that we bought into was equally exceptional. Responsive, knowledgeable, attentive, and professional, if you are looking to buy in SWF, Brian is your guy."
Buyer
"Brian was everything you would want in a real estate agent. We got an amazing deal on our dream home. Brian is thorough and professional. We highly recommend Brian and appreciate him so much!"
"Brian was everything you would want in a real estate agent. We got an amazing deal on our dream home. Brian is thorough and professional. We highly recommend Brian and appreciate him so much!"
Mir M.
"Brian became a true Trusted Advisor for us in the Naples Real Estate Market. He took the time to develop our relationship, getting to know our preferences and goals while going above and beyond with providing reliable, on-site service since we are out of state. I can’t wait to celebrate our win with Brian when we move into our new home. He has become like family to us! Many thanks to Brian for being such a consummate professional. I highly recommend him to anyone looking to purchase property in Naples, FL!"
"Brian became a true Trusted Advisor for us in the Naples Real Estate Market. He took the time to develop our relationship, getting to know our preferences and goals while going above and beyond with providing reliable, on-site service since we are out of state. I can’t wait to celebrate our win with Brian when we move into our new home. He has become like family to us! Many thanks to Brian for being such a consummate professional. I highly recommend him to anyone looking to purchase property in Naples, FL!"
Buyer
Thinking About Selling?

Your Home May Be Worth More Than You Think

With the real estate market shifting, there’s no better time to know your home’s value. Whether you’re thinking of selling or just curious, Brian J Giacomello will give you an expert home valuation backed by local knowledge and real-time market data.

1
2
3

Thank You!

We'll be in touch with your free personalized report. It'll compare your home to nearby properties, taking into account market conditions, location, and features to accurately determine its value.
Search Homes

Follow Me On Instagram